Entice customers with eye-catching Digital Signage for Retail displays. Take advantage of dynamic displays to showcase high-value data that updates automatically.
Telling your brand story through screens builds loyalty and keeps your business top of mind with consumers. Highlight the ways your business contributes to community services or highlight employees who help drive sales.
Use screens to reduce waiting times for customers. Showing music videos may help your customers pass the time while waiting in line.
Customer Engagement
Digital signage offers retailers an easy and effective way to display a selection of products and services, providing valuable customer engagement tools which help attract potential buyers, increase sales, and strengthen brand recognition.
According to a recent survey, most retailers regard customer experience enhancement as one of the primary drivers behind adopting digital retail signage. Interactive screens make it easier for customers to navigate large stores with complex layouts or unfamiliar product offerings; additionally they can be used as cross-selling and upselling opportunities – encouraging shoppers to buy additional items that may increase average transaction values by encouraging additional transactions.
Digital signage for Retail can also serve to provide customer support by displaying contact details for social media channels and websites, with valuable or entertaining content from these sources. Many retailers utilize their digital signage to build customer trust with consumers – for instance GE Lighting offers interactive displays that let customers press buttons to create different scenarios such as playing music through a light bulb and simulating power outages to emphasize the bulbs’ battery backup feature.
Also used for promotions of discounts and deals as well as time-sensitive special offers, digital signage provides retailers with a powerful tool for marketing to customers in real-time by using analytics tools to analyze real-time customer data such as demographics, customer behavior and expressions, in order to deliver dynamic promotional messages.
Brand Awareness
Retailers face the constant challenge of increasing brand recognition among their target audiences, so digital signage offers an effective solution that can build that awareness while increasing customer engagement. Digital displays serve as an engaging medium that communicates information about the business, its values and policies – as well as highlight specific products and services.
Digital signage for Retail can also enhance customer experiences through cross-selling and upselling techniques. For instance, coffee shop in-store signage could promote caffeinated drinks first thing in the morning or offer cooling beverages on hot summer days to increase sales while increasing customer satisfaction. These promotions help drive up revenue growth while simultaneously improving customer experiences.
Digital signage offers retailers a convenient and efficient way to promote time-sensitive special offers and discounts efficiently, as well as real-time weather updates, news articles and social media feeds that keep their content current and relevant – creating an enhanced shopping experience for each customer.
Digital signage can also provide product details to free up retail associates’ time for more productive tasks, including tips about complementary items or packages; color options; material details and product comparisons. Digital displays also make an excellent place for video storytelling!
Boost Sales
Retail digital signage can play a pivotal role in driving sales by communicating tailored messaging directly to specific groups of customers. Digital signs can provide content specific to consumer preferences, purchase history or demographic factors – as well as promote discounts and special offers.
Digital displays not only offer visual appeal, but they’re much simpler to update than paper signs. A single software program makes updates across your entire network or individual screen within seconds – without interrupting business operations. Furthermore, their call-to-action buttons can encourage customers to purchase products, seek advice from store associates or join loyalty programs.
Digital signage can help retailers keep customers entertained during their visits by providing engaging and interactive content – such as games or quizzes branded to build brand recognition and customer engagement.
Utilizing digital signage in retail to meet customer needs and purchases is an effective way to drive increased sales. Digital signage allows your staff to recommend high-margin items without following them around; plus it empowers your customers to make decisions for themselves so they spend up to 30% more time shopping!
Employee Engagement
Digital signage for Retail can play an invaluable role in an internal communications strategy, alerting employees of upcoming events or changes that affect them and providing visual reminders for training or development initiatives. This is especially useful during times of change such as pandemic outbreak, where employee morale may be low.
Digital signage can help employees feel included and valued as part of the company culture, whether by reinforcing safety messages or celebrating successful team projects. Furthermore, using it as a platform to recognize individual achievements can serve as an excellent motivator, particularly for employees whose achievements may go unrecognized by managers.
Employees can also utilize digital signage to engage each other, sharing photos from a recent trip or non-profit they support as well as announcements like an upcoming wedding or child birth. This helps establish common ground among them while building a sense of community – something email or social media channels cannot.
Why Do You Need Digital Signage in Retail?
Digital signage stands out in our world of constant screens and paper signs with its bright screens and dynamic content that draws passersby’s attention – an effective way to draw customers.
By quickly and remotely updating signage at any time, it enables you to respond more rapidly to customer feedback for successful campaigns, making changes and modifications more easily than with traditional paper signs.
Display live streaming video, social media feeds, real-time marketing trends and dashboards that tap into the retail-entertainment trend and help drive engagement with your brand. Digital signage is one choice here; but smart TVs or tablets may allow for additional information and services such as news headlines, weather forecasts, flight times and maps that you could display instead.
Studies suggest that 50% of shoppers use shopping as an entertainment activity, providing retailers with an opportunity to increase customer loyalty and repeat business. Utilize digital signage to showcase product features and benefits, offer discounts or special promotions and promote in-store events or new collections.
Digital signs for Retail can act as virtual salespeople to increase profit margins. Instead of simply showing all your products, digital signs can help focus on pushing high margin options such as bundles or top of the line options that encourage more spend per customer and help increase average daily sales.
KPMG and BearingPoint conducted research that demonstrated people are 5-10 times more likely to notice dynamic media than static content, with 2-5 times greater recall rates. Dynamic visuals provide retailers with a powerful solution for making an immediate impression within retail environments.
Use of digital signage for staff communication can enhance brand experience and build team spirit. Showcase company goals and achievements, key messages, performance metrics and dates in order to strengthen employee bonds while creating an awareness that something larger exists than just their store itself.
Digital signage can also help inform and direct customers, directing them to different parts of the store or explaining how to use specific products. This can reduce staff frustration during high-traffic periods like Christmas or Black Friday.
Digital signage can also serve as a great tool to deliver important directional or safety messages, including warnings against lifting heavy goods or steps to take in order to prevent slips and falls. Digital signs provide these alerts in an easily understood format that reduces injury risks for customers and employees alike. You can create an even more interactive and engaging experience by displaying customer feedback; sharing positive reviews or testimonials through digital screens builds trust between customer and brand and displays can then use that data for improving services and providing better customer experiences in future.
