An ideal CMS platforms should unify campaigns, channels, visitor information and performance management into one convenient tool. Sitecore offers one such example; with its marketing suite that incorporates content creation, commerce and personalization.
WordPress is an extremely popular choice with its extensive library of templates and extensions, catering to a range of website types from blogs to eCommerce stores. Meanwhile, Drupal boasts scalable architecture with performance features ideal for data-driven sites.
1. WordPress
WordPress remains the undisputed CMS leader with 43.3 million live websites currently running on it. WordPress makes building a website easy for beginners and offers plenty of resources to assist them.
Top CMS platforms feature tools that make publishing content for single-page applications (SPAs) simpler, as well as setting up workflows and approval chains for users.
Drupal, popular among technical specialists, and Magento are other CMS options to consider when looking for an eCommerce website CMS solution. Headless CMS platforms also require more technical know-how but allow for greater content customization for different purposes, including mobile apps.
2. Drupal
Drupal is an extremely flexible CMS, giving developers the power to design highly engaging websites with its scalable architecture and ability to manage large traffic loads.
Drupal boasts an intuitive user interface and flexible content management features, with WYSIWYG editing tools designed for nontechnical users to help create and edit web pages quickly and efficiently.
Prestashop is an eCommerce platform widely utilized, boasting numerous features designed to enable retailers to customize their digital experiences for maximum conversion and reach and engagement. Furthermore, this platform comes equipped with marketing tools for extended reach.
3. Joomla
Joomla is an increasingly popular choice among developers due to its versatility and easy adaptability for any blog, company website or community site. Furthermore, its extensive collection of extensions makes the software more customizable.
Many CMS platforms feature workflow features that make content editing simpler. You can assign duties and set rules that ensure edits are made correctly, while personalizing visitor experiences for improved marketing and sales opportunities. These platforms are ideal for businesses who prioritize aesthetics and user-friendliness.
4. TYPO3
TYPO3 is an open source CMS and enterprise solution with a range of features including multilingual support. This flexible platform can be used to build almost any website with ease.
Easy to customize and offering built-in SEO features, Shopify provides businesses a straightforward option to sell products online without making an expensive software or coding investment.
Content Studio CMS provides marketers with a powerful CMS to assist with daily tasks such as content planning, modeling and using DAMs. Furthermore, its user-friendly UI offers editors an enjoyable editing experience.
5. Crownpeak
Magnolia differs from WordPress by being non-open source and requiring paid hosting services for use. As such, Magnolia makes for an excellent CMS platform suitable for tech products or larger enterprises with multiple sites, channels, and endpoints, offering content reuse features as well as multichannel marketing features that enhance user experience.
Most top CMS platforms provide various ways of accessing human support if you experience problems or questions with their software, including FAQs, community forums and dedicated phone lines. Many also feature one-click app installers. Furthermore, dedicated teams monitor the system 24/7 in case any security incidents arise.
6. Umbraco
Umbraco is an extremely adaptable and scalable CMS designed to support larger websites with multiple pages. Its minimalist interface design makes it relatively user-friendly; however, basic technical knowledge may be required.
Fast and secure, the platform leverages.NET security features not found in PHP-oriented CMS systems. However, nontechnical content editors may find it challenging to navigate without extensive backend coding knowledge; furthermore deployment and courier pages between staging environments can take more time than anticipated.
7. Agility CMS
Agility CMS is an adaptable content management system (CMS) designed to facilitate digital experiences across a variety of verticals and business needs. Thanks to its flexible architecture and content model, Agility CMS makes adapting quickly simple.
Jamstack cloud solution uses Azure to host assets on a global CDN and provides lightning fast static websites accessible by non-developers that can be set up easily.
Top CMS platforms enable users to assign various people for different tasks and create workflows, helping ensure work is completed on time and accurately.
8. Adobe Experience Manager Sites
Businesses today are faced with an ever-increasing volume of digital content and require a reliable CMS platform to customize it according to customer preferences. Adobe Experience Manager Sites can help businesses take back control over their digital content across multiple sites, channels, and apps while saving valuable time in doing so.
Headless CMS that accelerates application and experience creation. Provides insights to optimize visitors’ journeys while offering user-friendly drag-and-drop design features for quick website customizations. Ideal choice for marketing websites.
9. Storyblok
Kentico CMS provides content creators with a headless CMS to build robust digital experiences. Furthermore, marketing tools exist to engage visitors while web analytics help optimize platform growth.
Top CMS platforms make it simple to assign tasks, set workflows, and grant permissions. Furthermore, they enable users to edit websites from anywhere with an internet connection – streamlining project handover and increasing efficiency. In addition to providing support services that address any potential issues that may arise and user-friendly documentation to maximize software use.
10. Contentful
Contentful is a headless CMS designed for larger businesses with technical resources. It offers an adaptable content model and API-first architecture, making new experiences possible across digital channels.
Speed makes this platform an excellent option for creating and updating knowledge bases and support portals, such as those used by brands like Atlassian for their external and in-product customer support portals.
Tag-based organization helps manage page structure efficiently while decreasing code updates needed. Furthermore, role-based access control and extensibility features are included as additional benefits of this system.
Choosing the Right CMS for Your Website
Your CMS selection will impact how efficiently and quickly your team can create and upload new content, SEO performance and ease of connecting to other marketing and analytics tools.
Consider these points when selecting a CMS: 1. Look for a platform with extensions and addons available for easy configuration;
1. Ease of Use
An effective Content Management System will make marketing simpler for marketers. A CMS should enable marketers to easily create, manage, publish pages on their website as well as add and update blog posts regularly for maximum visitor attraction.
An effective CMS should feature an intuitive user interface that’s straightforward for team members to learn and utilize. Common CMS platforms include WordPress, Joomla, Drupal, Magento and PrestaShop; some can even be downloaded free without incurring licensing or upgrade charges.
Before making your CMS purchase decision, it’s essential to assess both current and future needs and goals. Speak with key stakeholders including marketing and IT teams about how the CMS will fit into their digital strategy and customer journey mapping efforts. Furthermore, consider the CMS as a means for cross-channel posting capabilities and facilitate seamless customer experiences.
If your team is still young, enlisting help from an outside vendor with experience in CMS platforms may prove beneficial. Third-party consultants and partners can offer invaluable insights, helping with platform discovery, rationalization, building use cases, and leading productive tech discussions across your business. They may also identify upgrades and enhancements which could improve marketing capabilities.
2. Scalability
Many business leaders strive to make as many areas of their companies scalable as possible, which is an admirable goal; however, not everything will be. When selecting a CMS platform, be mindful of its compatibility with current technology as well as any features it may need in the future.
A good Content Management System will enable you to quickly and easily build your website, while also offering the flexibility for adapting its content over time. Many businesses use blogs on their site in order to stay current and relevant for visitors – with such an efficient CMS it should be simple for anyone on your team to keep them up-to-date and relevant for visitors.
As you evaluate CMS solutions, look for one designed to expand with your company. A scalable CMS will be able to adapt its capacity as your audience increases without experiencing a noticeable decrease in performance; additionally, such a solution should allow for the storage and analysis of more customer data.
If your development team is smaller than usual, consider working with an implementation partner to select and integrate an ideal CMS into your digital strategy. They specialize in selecting CMS software tailored specifically for their client’s needs and offer ongoing support after implementation.
3. Security
As you evaluate CMS solutions, be mindful of their security. With millions of brute force attacks being launched against websites every day, security should be of utmost importance when selecting CMS systems. Make sure your CMS has infrastructure and developers available who can quickly respond with updates or patches against such threats.
Be certain your CMS uses secure database connections and supports best practices for web security, offering tools to monitor suspicious activities or detect suspicious behaviour, detecting outdated software versions that pose greater cyber risks, as well as offering tools to identify and remove them.
If your requirements are unique, always check if there are plugins or extensions for your CMS that meet them. This is an effective way of expanding its functionality without needing to invest in an entirely different platform.
Once you have identified vendors that meet both technical and functional needs, the next step should be conducting demos. This will give you an opportunity to experience how easy the CMS is to use as well as whether or not its costs meet your budget requirements. Speak with other clients of this CMS provider as well; hear what their experiences have been.
4. Integrations
Your CMS platform serves as the center of your marketing technology stack, connecting other systems such as CRMs, email marketing platforms and analytics tools that give you data necessary for creating digital experiences tailored to each customer. Make sure the CMS you select can easily integrate with these other systems.
Selecting a content management system (CMS) for any company is a major decision that will impact multiple departments. To ensure its successful implementation, form a CMS selection team comprising stakeholders from across your organization – this will allow for maximum consideration from marketing’s eagerness to begin content production to IT’s need for risk mitigation strategies.
CMS vendors typically offer several pricing models, from subscription plans that cover updates and support to upfront investments for deployment, customization, integration and add-ons/plugin costs.
You should also be aware of how much it will cost to deploy, customize, integrate and deploy your CMS system as well as associated add-ons/plugins costs.
Open source CMS solutions like those provided by Sitecore or Optimizely usually come free to download; however they often incur additional expenses such as third-party partners needed to set up and manage them properly; for closed source solutions such as those provided by Sitecore or Optimizely which provide greater control over infrastructure while possibly incurring an initial upfront investment with licensing fees, customization costs as well as training costs associated with deployment, customization costs associated with upgrades etc.
