Interactive Digital signage has become an indispensable part of modern life. However, many digital displays lack interactivity.
Interactive digital signage adds interactivity to traditional digital signs. In this article we’ll look at four types of interactivity techniques: Touchscreen kiosks, mobile integration, augmented reality signage and social media integration – each designed to increase customer engagement and loyalty for businesses.
Touchscreen kiosks enable customers to engage with your business without needing an employee nearby. These specialized displays respond to touch gestures and selections with software designed specifically to interact with user interface. As a result, a rich, interactive experience is created that can be used for customer service, wayfinding directories and event information.
Kiosks can be an excellent way to encourage customers to buy more. By programming them with upsell functionality, you can persuade your customer to buy additional products without ever coming across as pushy. For instance, when browsing a catalog for skirts, kiosks could suggest the same model in different colors or with additional embellishments if their browsing habits show a pattern of narrowing down their choices too soon.
Digital signage can integrate with multiple data sources, but touchscreen kiosks offer greater flexibility. They can be fitted with sensors and inputs to collect location, demographic and other pertinent data which is then streamed back into the kiosk for real time analysis and use to inform content strategy and increase engagement.
Digital merchandising kiosks can also leverage mobile applications to deliver highly tailored experiences to customers. By connecting to users’ mobile phones, these omnichannel features create an immersive and consistent user experience, increasing efficiency while expanding accessibility for your users.
Digital signage offers more than touchscreen capabilities; it can also integrate mobile phones and other interactive technology for an omnichannel marketing approach by connecting online and offline content and increasing brand recognition through new media channels.
Mobile integration enables viewers to interact with displays via scanning QR codes, gesture recognition, proximity detection using iBeacons or voice interaction. This technology can be found in kiosks, digital signs, wayfinding screens or large video wall displays.
Information gathered from your audience is crucial if you want to engage more directly with customers and increase ROI. With mobile integration, you can use targeted promotions or content based on location or time of day to maximize customer engagement and return.
Digital signage has proven its worth during a retail apocalypse by helping businesses reduce staffing costs while still offering exceptional service that surpasses that of traditional brick-and-mortar stores. Touchscreens placed strategically can offer instantaneous answers to customer inquiries while creating a self-directed experience that enhances brand loyalty and foster customer retention.
Businesses like hotels and QSRs can also utilize mobile integration to enhance customer experiences with personalized welcome messages, local event recommendations, or tailored maps based on arrival times. It also serves as a powerful way of upselling or cross-selling.
Augmented Reality Signage
Fiction may portray Augmented Reality as a nightmare of digital noise; in reality the technology provides a balance of communications and aesthetic needs. When used alongside interactive digital signage systems such as displays for product information and notifications in physical signs’ positions. This allows businesses to use printed signage for visitors not interested in more details while providing more thorough AR experiences for those that do.
Augmented reality can serve as an engaging wayfinding tool. Utilizing a camera on a user’s mobile device, AR sign indicators are generated for any text detected within images and flash at 3 Hz for maximum visibility. Their color corresponds with confidence of text recognition: signs with height > 20 pixels are colored green while those 11-20 pixels tall or below are orange; any sign that is 10 pixels high receives red indicators.
Data captured by applications not only allows for a more personalized user experience, but can also provide feedback for businesses. For instance, if one piece of content encourages visitors to visit a product website while another piece prompts viewers to sign up for a newsletter, businesses can compare results in order to determine which call to action best drives customer engagement.
Social Media Integration
Digital signage integration with social media is an ideal way to engage your target audience. Showcasing User-Generated Content (UGC) offers an engaging, unique way for customers to engage with customers at your store or event – and research has shown it has higher trustworthiness and engagement rates than strictly brand-driven advertisements.
Tweets, Instagram feeds or customer feedback displayed can create excitement and engagement within an audience while showing you are listening and care about their needs.
Keep your message current with current events and trends by regularly refreshing your display with new information that reflects these developments in your industry or market. Instead of showing outdated data repeatedly, this method allows you to keep it fresher for greater effectiveness.
Interactive digital signage combined with social media is an extremely effective marketing tool for businesses in the entertainment and education industries, especially millennials who dominate these sectors and co-exist daily with advances in technology while yearning for movement, new experiences, and interaction. They can see their results faster than older generations when engaging with non-interactive static displays that do not always provide relevant, fresh data.
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