Digital signage displays various content types, including social media feeds and custom artwork. It can also display event schedules or provide relevant details that pertain to its target audience. Keeping up with the latest Digital Signage Trends is essential for businesses looking to make an impact and engage their audience effectively.
Some of the Digital Signage Trends for 2023 include using real-time data and automation, getting data from sensors, following sustainability practices, being diligent about security, embracing bold design, using interactivity, and improving accessibility.
Inclusivity should be taken into consideration when creating digital signage design, including taking into account those with disabilities, impairments or differences in height.
1. Artificial Intelligence (AI)
Digital signage is increasingly adopting AI technology to offer customized content for viewers and increase audience engagement. Businesses also utilize this technology to monitor user interactions in real time, tracking them down for analysis.
Software-as-a-service (SaaS) solutions like viewneo are making digital signage simpler and more intuitive for marketing teams. Users can update content remotely without returning to the office; additionally, energy-efficient screens with solar power have become popular with companies looking for environmentally responsible options.
2. Cloud-based Software
Digital Signage Trends have shown that digital signage solutions deliver a more flexible user experience through cloud-based software, enabling businesses to stay at the forefront of the industry by easily managing and creating their own content without technical expertise being necessary.
2023 will see increased emphasis placed on social media integration, such as promoting profiles, hashtags, challenges, and user-generated content.
3. Integration of Mobile Devices and Social Media Platforms
Digital signage can be combined with mobile devices and social media platforms to offer new channels of communication. This enables companies to produce dynamic content that adapts to an audience’s real-time behaviors and preferences, creating content tailored specifically for that group of viewers.
Gamification takes customer engagement to an entirely new level, offering an innovative way to promote loyalty programs or inspire customer reviews of a brand.
AIScreen offers advanced CMS tools that make managing and updating digital signage simpler, making creating eye-catching campaigns simpler without needing extensive technical knowledge. With our powerful solution, creating visually striking campaigns without extensive technical knowhow is now possible!
4. Interactive Content
Digital signage can be an effective tool to draw customers in by using eye-catching visuals and messaging that capture attention in crowded markets, or deliver targeted content directly to specific audiences.
QR codes have become an increasingly popular feature on digital signage screens, providing quick access to information via smartphones. This trend will only grow stronger as more people utilize smartphones to interact with digital signage screens.
Hologram ads are an exciting new trend in digital signage that are sure to capture consumers’ interest, often projected onto large displays for an immersive experience.
5. Integration with Online Stores
Utilizing cameras to recognize products in line with the latest Digital Signage Trends can allow digital signage to provide additional details or let customers add items directly into their cart online. It can also work great as user-generated content, following the current Digital Signage Trends, enables businesses to deliver dynamic, real-time updates.
Security should always be at the forefront of digital signage solutions. Luckily, cybersecurity has become easier and more reliable. Kitcast offers a solution designed with security in mind – giving you peace of mind that your sign will remain breach-proof! Get in touch today for a free quote.
6. Artificial Intelligence (AI) and Machine Learning
Digital signage’s top trend, personalized content displays allow companies to meet customers’ individual needs and interests with content tailored specifically for them. This approach has been shown to lead to higher conversion rates and customer loyalty.
With ongoing wars, emerging viruses, and threats of data breaches looming large in 2023, security has become one of the key aspects of digital signage. Kitcast takes great care in monitoring cybersecurity measures and optimizing its software to provide maximum protection.
7. Personalized Content
Digital signage displays with personalized content can increase customer engagement and return on investment (ROI). They’re especially successful when the content is tailored specifically to its viewers – like announcements or timely information such as lottery results.
Touchscreen innovations have quickly become a leading trend in the industry. Businesses using them to engage customers by providing interactive wayfinding or product demonstrations on the screen.
AIScreen is an all-in-one digital signage platform that makes it easier for businesses to create, manage and display visually appealing content. Additionally, this solution includes advanced analytics as well as secure cloud storage for seamless remote management.
8. Real-Time Data
Digital signage displays can now be programmed to show time-sensitive content, enabling businesses to quickly update screens with important messages such as emergency alerts, casino jackpot winners or current weather forecasts.
Inclusivity is a trend this year and can be integrated into the design of digital signage. Try using simple fonts such as sans serif fonts with pastel or muted hues to create more relaxing, organized environments.
Viewneo offers software-as-a-service digital signage software to make editing and updating screens from home easier than ever.
9. Artificial Intelligence (AI) and Machine Learning
Screens have evolved beyond simply providing information; they now also serve as a means of engaging the audience interactively.
Holographs have become an integral part of award shows honoring musicians and business meetings to display reporting metrics. Recently, KitKat Japan used digital signage technology in their marketing campaign with great success to spread their brand.
MagicINFO employs an innovative way of automating content updates called DataLink, making news feeds and other frequently updated items automatically updated and displayed on screen via widgets that only need to be created once.
10. Security
Social media was our lifeline during the COVID-19 pandemic. We used it to connect with friends, families, and businesses.
Schools and universities are increasingly incorporating Digital Signage Trends by using digital signage to provide students with more relevant information such as world news, class announcements, and social media feeds that help enhance the learning experience. This adoption of Digital Signage Trends has a direct effect on improving education experiences overall.
QR codes have become an increasingly popular way of connecting personal smartphones to public screens, and this trend will only intensify by 2023 as marketers focus on gathering customer data that they can share with customers, such as tracking performance metrics and preferences.
